Humboldt-Universität zu Berlin - School of Business and Economics

Attention Economics


Team

Dr. Sarah Spiekermann
Alessia Romanow
Prof. Alessandro Acquisti (Carnegie Mellon University, Pittsburgh)

Funding

Humboldt-Stiftung

Duration

08/2005 – 12/2007

Partner

 Attention is a scarce resource in information rich environments.

This project investigates the impacts of interrupts or negatively perceived attention consumption on purchase probability and long term attitude towards brands.

 

Contact