Bachelor Program
Course offerings for bachelor students
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|
Course |
Credits |
Classifica-tion |
Semester |
Prerequisites |
|
Mandatory Courses |
6 |
Lecture + exercise |
WS 24/25, |
None |
|
| Mandatory Elective Courses |
6 |
Lecture + exercise |
SoSe 24, |
None |
|
| Konsumentenver-halten | 6 | Lecture + exercise |
WS 24/25, |
None | |
|
Seminar zum Marketing-management
|
6 |
Seminar |
SoSe 24, |
Successful parti-cipation in the lecture "Markt-forschung und Marketingent-scheidungen" and/or "Konsumenten-
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|
|
|
Seminar |
Every semester |
Seminar zum Marketing-management |
||
| Einführung in das wissenschaftliche Arbeiten/Introduc-tion to scientific work (BA/MA), (deutsch/englisch)
|
|
Self-study |
Every semester
|
Offered to students who are writing a seminar paper or thesis at the Institute of Marketing in the respective semester. |
- Courses in the bachelor program are taught in German. -
(Please click on the course title for further information.)
Requirements for writing a bachelor thesis at the Institute of Marketing:
- successful participation in the lecture Marktforschung und Marketingentscheidungen and/or Konsumentenverhalten and in the seminar.
- subject to modifications -