Humboldt-Universität zu Berlin - School of Business and Economics

Kindly supported by

Professor Dr. Lutz Hildebrandt, director of the Institute for Marketing and Professor Dr. Christian Schade, director of the Institute for Entrepreneurial Studies and Innovation Management, both offer regularly a joint seminar to the subject of "Marketing and Innovation Management" which aims to highlight the important links between Marketing Theory and Innovation Management. For this purpose, renowned scientists from both fields of research, as well as representatives of different companies, are invited to give presentations, thus enabling students to get deeper insight into current issues in the economy and in research.

Up to now, the following scientists and practitioners have been invited, partially from the money of the guest professorship for entrepreneurship:

Seminar "Innovation and Marketing Theory: Management of the Market Entry" Winter Semester 2001/02

In the winter semester 2001/2002, Professor Dr. Lutz Hildebrandt, director of the Institute for Marketing and Professor Dr. Christian Schade, director of the Institute for Entrepreneurial Studies and Innovation Management, offered a joint seminar about "Innovation and Marketing Theory: Management of the Market Entry". The seminar consisted of two parts: In the first one, practitioners and scientists from at home and abroad, partially invited from the money of the HANIEL Guest Professorship for entrepreneurship, gave talks to the subject of the seminar. The second part, which took place in January 2002 in the context of a block seminar in Wernigerode in the Harz, consisted of presentations given by the students.

The following referees could be won for the first part:

• Dr. Gerrit Popkes (area5f)
• Professor Dr. Rolfs
• Mr Lubig (Nestlé Deutschland AG)
• Professor David Midgley (INSEAD)
• Professor Sankaran Venkataraman (Director of Research, The Batten Institute, Darden School, University of Virginia)
• Mrs Stephanie Richter (Prozentor GmbH)