Humboldt-Universität zu Berlin - Wirtschaftswissenschaftliche Fakultät

Prof. Dr. Daniel Klapper

• Quantitative models for studying consumer choice behavior and strategic behavior of firms
• Competition between firms, especially in the consumer goods industry
• Advertising
• Pricing
• Digital Marketing

Prof. Dr. Lutz Hildebrandt

• Marketing-Mix-Management
• Methoden der Marketingforschung
• Internationales Marketing
• Quantitative strategische Erfolgsfaktorenforschung