Humboldt-Universität zu Berlin - School of Business and Economics

Prof. Dr. Daniel Klapper

• Quantitative models for studying consumer choice behavior and strategic behavior of firms
• Competition between firms, especially in the consumer goods industry
• Advertising
• Pricing
• Digital Marketing

Prof. Dr. Lutz Hildebrandt

• Marketing Mix Management
• Methods of Marketing Research
• International Marketing
• Quantitative analysis of key success factors