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Despite high initial investments, many IT projects do not achieve
the expected economic success. The question was recently brought up
again in the literature: to what extent investments in IT lead to an
increase in general productivity both at the national level and company
level. Carr even postulated a commoditization of IT in his polarizing
article, "IT Doesn't Matter".
Hence this research focus looks mainly at economic and technological
questions regarding productivity measurement and economic viability of
IT system solutions. The main idea is to examine the measurement of
success from investments in IT such as shop systems, ERP modules and
CRM or distribution systems. We develop new approaches which allow for
the quantification of the success of such projects.
This area of research is inter-disciplinary and integrated to the
fields of business modeling, data mining, web services, and data
protection. This results in research methods from web use analysis,
databases, classical hypothesis testing methods, as well as
questionnaires and experiments. Thus methods like E-metrics are
developed which quantify the success of more recent internet based
business models ("Web Controlling"). Such operating figures are based
on comprehensive of users and user behavior, product and turnover data
as well as external data. The detailed analysis of personal data
potentially brings conflicts regarding data protection regulation.
Therefore the evaluation of the efficiency of new data protection
technologies plays an important role. Thus a cost-benefit analysis also
needs to be considered in the context of a new and current legal
regulation.
To assess the efficiency of IT process integration, the theory on
transaction cost may be applied. With methodological approaches from
information economics, instruments have been developed in order to
repair weak spots in the transaction process.
Portal IT
Productivity
The Portal IT Productivity is a joint initiative of the Institute of
Information Systems at Humboldt-Universitaet zu Berlin and of PSI AG http://www.it-produktivitaet.de/.
Researchers involved in
this area:
Prof. Dr. Bettina Berendt
Prof. Oliver Günther, Ph.D.
Maximilian Teltzrow
Selected
Publications
Tamm, G., Wünsche, M.: Strategies to reduce information asymmetry in
web service market In: Proc. 11th European Conference on Information
Systems (ECIS 2003), Naples, 2003
Teltzrow, M., Berendt, B.: Web-Usage-Based Success Metrics for
Multi-Channel Businesses, In Proc. 5th ACM WebKDD 2003 Web Mining for
E-Commerce Workshop "Webmining as a Premise to Effective and
Intelligent Web Applications", 2003
Teltzrow, M., Günther, O.: eCRM: Konzeption und Möglichkeiten zur
Effizienzmessung, Praxis der Wirtschaftsinformatik, Vol. 221,
2001
Teltzrow, M., Günther, O.: Web Metrics for Retailers. Proc. 4th
International Conference on Electronic Commerce and Web Technologies,
Lecture Notes in Computer Science, Springer, Berlin/Heidelberg/New
York, 2003
Spiliopoulou, M., Berendt, B.: Kontrolle der Präsentation und
Vermarktung von Gütern im WWW anhand von Data-Mining-Techniken. In H.
Hippner, U. Küsters, M. Meyer & K.D. Wilde (Eds.), Handbuch Data
Mining im Marketing - Knowledge Discovery in Databases. (pp. 855-873).
Wiesbaden, Germany: Vieweg. 2001
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